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Q2 shows slowing in China’s economy
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There was slowing in China’s economy in the second quarter of 2024 due to a prolonged property downturn and job insecurity, which have dampened domestic demand. This situation has fueled expectations that Beijing may need to introduce more stimulus measures. According to a Reuters poll, data released on Monday is…
We soar above the flock
Blue Albatross Media is a creative media consulting company. We specialize in facilitating the development of ideas, from incubation to fruition. Our role(s) include many hats but the one we love the most is the one your Brand will wear when graduating to global.
There are twenty-three species of albatrosses, and perhaps the most renowned is the Wandering Albatross (Diomedea exulans), known as the world’s largest flying bird.
Branding is giving your product or service a life: a voice, character and personality, so that it stands out from the competition. Marketing involves how you reach them. By creating Brands, consumers were given more than a product, but an identity or personality to buy into.
Branding is what creates the long lines around the block. It’s why we wait on waiting list for years and proudly pledge life-long loyalties to entities: allowing Brands to benefit from the next generations, as they inherit the behaviors and lifestyles of their predecessors.
Marketing is “how” you convey your brand’s voice. It’s the things you do to reach your customers and how you reach new ones. After people began “branding” their products to distinguish them from their neighbors, they needed a way to convey their differentiation …
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A Strategy is a gameplan for a business or brand to achieve sustainable competitive advantage.
“Blue Albatross Media went beyond the mere act service; they operated like real partners. They listened our vision and believed in it. Their creative branding and marketing strategy not only engaged but enlarged our audience… The results exceeded our expectations.”
M. McGuire
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